FREE Local Leads Challenge

How Philadelphia Service Businesses Can Get 3–10 Inbound Jobs From Facebook + Instagram In The Next 30 Days — WITHOUT Paid Ads, Going Viral, Or Guessing What To Do

Join the FREE 6-week challenge for Philly-area service businesses that want more local jobs from Facebook and Instagram (even if your page is barely setup and you've never posted before!)

Starting the week of May 4, I’ll send you ONE short video training module and ONE brief assignment each week that will help you get more leads from social.No Zoom calls, live sessions, or group coaching you have to show up for.You can go through it on your own time.And yes, it really is 100% free!

Is this for me?

This challenge is for Philly-area service businesses that do real local work and want more inbound jobs from Facebook and Instagram.Think businesses like: power washing, auto detailing, roofing, landscaping, handyman services, painting, plumbing, HVAC, cleaning, junk removal, and similar home service businesses.

If you see yourself in any of these:

  • You have a Facebook or Instagram page, but it doesn’t bring in business

  • You’ve posted a few times but nothing really happened

  • You rely mostly on referrals, word of mouth, or waiting for the phone to ring

  • You don’t have time to “learn marketing” or figure out what works

  • You’ve seen other businesses getting leads from social media and don’t understand how

  • You know you do good work — you just need more people to see it

  • You’ve thought about running ads but don’t want to spend money guessing what might work

  • You feel like social media only works for people going viral, and that’s not realistic for your business

  • Your business depends on local trust and local visibility

…then you should sign up for the Local Leads Challenge.

Want a sneak peek before you sign up? Here's what you'll learn:

  • Week #1. Fix the “First Impression” Problem

  • Week #2. Post Proof That Actually Gets Attention

  • Week #3. Turn Every Job Into Content (Without Extra Work)

  • Week #4. Get in Front of Local Buyers Already Looking

  • Week #5. Turn Texts & DMs Into Booked Jobs

  • Week #6. Generate Immediate Work From People You Already Know

Still not sure whether the FREE Local Leads Challenge is for you?

A lot of good service businesses are getting beat by worse ones for one simple reason:

The worse businesses do a better job showing up online.The good businesses might do great work — but:

  • Their page doesn’t make it obvious

  • Their posts don’t reach the right people

  • And when someone does find them, there’s no clear path to take the next step.

So nothing happens… No messages, no leads, and no jobs.Meanwhile, someone doing worse work, with a clearer page, more proof, and a more active presence, gets the call.This challenge is built to change that.Over 6 weeks, you will get one short training and one clear
assignment each week to help you make your business easier to trust, easier to remember, and easier to hire.

If you're still skeptical about the Local Leads Challenge…

Just look at the full curriculum (again, completely free):

Week 1: The 10-Second Test (Why People Leave Your Page Without Messaging You)

  • The exact changes that turn your profile into a lead-generating landing page

  • What local customers are actually looking for when they check your page

  • The 3 things missing from most service business profiles that cost them jobs

Week 2: Proof > Posts (Why Most Content Gets Ignored — and What Works Instead)

  • The simplest type of post that consistently drives inquiries

  • Why trying to be “interesting” kills your chances of getting leads

  • The exact 3 posts to publish this week to start getting traction

Week 3: The Job Site Content System (Never Run Out of Things to Post Again)

  • How to capture all your content while you’re already working

  • The 3 things to document on every job (takes less than 60 seconds)

  • A simple posting rhythm that doesn’t require extra time or planning

Week 4: The Local Visibility Loop (How to Get Seen Without Ads or More Followers)

  • Where your actual customers are already spending time online

  • Why commenting beats posting for getting local attention

  • The daily 10-minute habit that gets your name in front of buyers

Week 5: The 3-Message Close (How to Turn Conversations Into Jobs)

  • Why most businesses lose leads after someone reaches out

  • The exact message flow that turns “interested” into “booked”

  • How to respond faster and close more without overthinking or buying expensive software

Week 6: The Fastest Money You’re Ignoring (Past Customers + Referrals)

  • Why your easiest next job is already in your phone

  • The simple outreach message that brings in repeat business

  • How to turn one job into multiple without spending more on marketing

Bonus Lesson: How to Use AI Without Making Your Business Look Fake

  • Why most AI-generated posts make service businesses look worse, not better

  • What to use AI for (and what to never use it for) if you rely on trust to get jobs

  • A simple way to use AI as a tool (not a crutch) so your content still sounds like you

This is NOT about becoming a “content creator”.

It’s about making sure when someone in your area needs what you do, they find you, trust you, and reach out.If you’re willing to do the short assignments each week, you should have real conversations — and real opportunities — by the end of this.

Why is this free?

Because if you are who I think you are, effort is not your problem.You are not afraid of work.You already know how to show up, do hard things, and keep going when you’re tired.You are not looking for shortcuts. You are not sitting around hoping some magic trick is going to save your business.What you probably have not had is someone show you......in a simple way......how to apply that same effort to Facebook and Instagram so it actually leads to more jobs.That’s why I made this free.I wanted to build something useful for local service businesses that are already doing the hard part well, but have never really been shown what to do online.Most of what people get told to do by the “gurus” — run ads, chase reach, try to go viral — is not what most local businesses actually need.So this is not a big course. It is not a mastermind. It is not a bunch of motivational BS.It is 6 short modules, sent by email, with one clear assignment each week.My goal is simple: help honest business owners grow their businesses.If you're still wondering... *"But seriously — what do you get out of this?"I've learned in my career that if I give something away that is actually useful, a few things tend to happen:If it helps you, you’ll know it.And if you ever need more marketing help — websites, landing pages, offer structure, direct mail — you’ll already feel like you know me and have a sense for whether I’m someone you'd trust to work on your business.That’s really all there is to it.I’d rather give something away for free that proves what kind of partner I am rather than try to convince you with a sales page.Most of you are NOT going to hire me at any point.It won’t be the right time. You won’t need it. Or you already work with someone you like.That’s completely fine.But if I give something genuinely useful to the people who do the work and get results, I'm taking the bet that some of those people will come back for more help when they’re ready.

Why Trust Me?

Written by Nathan Roy — Marketing Strategist (ex-HubSpot), Startup Operator, Former Blackhawk Mechanic, Philly LocalI’ve spent the last 10 years in tech marketing and sales helping businesses grow.A lot of that time was in enterprise software, including at HubSpot, where I worked with all kinds of businesses using inbound marketing to generate more leads.Some were large organizations. Most were small local businesses trying to get more calls, more inquiries, and more customers.I even helped a startup grow its LinkedIn presence to more than 80,000 followers.BUT BEFORE ANY OF THAT, I spent 6 years in the military as a Blackhawk mechanic.And that part matters a lot to me here.Because the people I want to help with this challenge are not trying to be influencers. They’re not building “personal brands.”They’re regular people who work with their hands, do hard jobs, and are trying to build honest businesses in their local communities.That’s a big part of why I left tech.I wanted to take what I learned from a decade in marketing and use it to help more hard-working local business owners get more out of the internet without needing an advanced degree in marketing.This challenge is a simple, step-by-step system to help service businesses show up better on Facebook and Instagram, build trust faster, and turn that attention into real quote requests and jobs.I promise you will learn AT LEAST one useful thing that will help you grow your business.Ready to get started?

Done! Your first Local Leads Challenge lesson will be sent to you on May 4.

Look for a confirmation email from Nathan in the next minute or two with the subject line: "IMPORTANT: confirm you want the Local Leads Challenge"You will need to click the button in that email to confirm you want to receive the challenge (yes, it's annoying, but it helps me make sure I'm not spamming anyone).Just a heads up: If you have Gmail, emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 6 lessons.See you there!p.s. know another local business owner who might benefit from this? send 'em the link! it never hurts to have a buddy :)https://localleadfoundry.com/